On February 26, 2024, Hoichoi confirmed the OTT release date of Bogla Mama Jug Jug Jiyo. The comedy-drama, starring Kharaj Mukherjee, Aparajita Adhya, Rajatava Dutta, Kaushik Sen, Ditipriya Roy, Riddhi Sen, Ujan Chatterjee, and Reshmi Sen, and directed by Dhrubo Banerjee, will premiere on Hoichoi on March 8, 2024.
The film initially hit theaters on November 24, 2023, amidst competition from other releases such as Manush: Child of Destiny starring Jeet and Jeetu Kamal, Kurban featuring Ankush Hazra and Priyanka Sarkar, and Ektu Sore Bosun starring Ritwick Chakraborty and Ishaa Saha.
Hoichoi continues to curate diverse content to keep audiences engaged on its platform. In February, films like Dawshom Awbotaar, Raktabeej, and Aynabaji premiered on this OTT platform.
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