The vision of Hoichoi is clear: to provide pure entertainment to audiences. Over the past couple of years, they have established themselves as Bengal's leading OTT platform. From publishing a list of scheduled content in advance for each new season to releasing the latest blockbuster films, they are ensuring that audiences remain constantly engaged with the platform.
Recently Dharmajuddha & Pariah Vol 1 premiered on this platform. On August 1, 2024, Hoichoi confirmed the release date of the Bengali movie Pradhan, directed by Avijit Sen. The film, starring Superstar Dev, Soham Chakraborty, Soumitrisha Kundu, Paran Bandyopadhyay, and Anirban Chakrabarti, was released in theatres last Christmas and became the longest-running Bengali film of 2023.
Pradhan will premiere on Hoichoi on August 9, 2024. The film clashed with Suman Ghosh's directorial film Kabuliwala and generated a massive response after its release. Most audiences praised the performances of Dev, Soham Chakraborty, and Anirban Chakrabarti.
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